Investigate the complex. Talk to people. Daydream for clarity. Plan simply. Create value.

This is how I help brands grow. I identify opportunities to create value in people’s minds through marketing and communications.

I’m currently Marketing Lead at Hymans Robertson, a B Corp-certified financial services firm, providing maternity cover until August 2025. A wonderful opportunity to apply my skills and gain in-house experience with a genuinely purpose-led business.

Hello. I’m Helen.

I’m a people person who relishes a marketing challenge.

My approach draws on curiosity, empathy, creativity and pragmatism. I blend rigour with imagination. I’ve found it’s the best way focus the challenge from the perspective of the people at the heart of it, without getting bogged down in what’s been done before.

Storytelling is at the heart of what I do. I like to keep things simple. And useful. But that’s not to say those things can’t be inspiring or ambitious. They must be. How else can we get everyone involved working together around a vision for a better outcome?

I’ve gone from Client Services to Strategy & Planning, from PR to Social Media and Digital Experience. But I’ve always held brand at the heart of what I do.

My experience has naturally focused around content and communications, exploring ways that a business can leverage their brand and use creative moments and useful experiences to get noticed, evoke emotional responses, create memories, build associations, and persuade people to buy, use or do something.

All the good stuff.

My experience

  • "Helen is a joy to work with. Her curiosity enables her to identify hidden truths that make her work unique, and her collaborative nature means that everyone is bought into the strategic direction."

    Joanna Harrod, Marketing Director, Flag

  • "Helen's work on our social strategy was transformative for Spearhead Whisky, blending innovative tactics with market insights to create a unique digital approach for our brand. An invaluable partner for elevating your brand. I can't recommend her highly enough."

    Calum Leslie, Head of Innovation, Loch Lomond Group

Learning & Recognition

  • Creativity and Behavioural Science course by Rory Sutherland. Distinction Awarded. (2022)

  • A useful course to keep my mind fresh during the Covid pandemic. (2020)

  • British Interactive Media Association recognition for my contribution to the industry through its education programme, Digital Day, and for helping establish the community in Scotland. (2019)

  • A leadership programme aimed at developing the skills and confidence of females working in the creative industries. (2017-2018)

  • Master’s Degree in The History & Culture of Fashion. Blending my passions - people and fashion - while developing skills in research, analysis, writing and storytelling. (2007-2009)

  • MA Hons in History and Hispanic studies. Great degree, made even better by studying in Barcelona and Lisbon for 18 months. Also, Glasgow has my heart. (2002-2007)

Interested in chatting?